I’m a photographer. This is my quite unusual photographer’s story.
After finishing my military service, I had absolutely no idea what to do with my life. Since I’d been fascinated by web design and the Internet and all that for years, I figured I was interested in computers and IT. So I applied to some schools in Stockholm.
However, once the approved applications dropped through my letterbox, I wasn’t sure anymore. It didn’t really feel like my thing.
Luckily I had also - just in case – applied to business school in Umeå (up north in Sweden) and as luck would have it, I was accepted there as well. So, since economics is sort of a ‘broad’ education, I decided to give it a shot. At least it’d give me four more years to figure out what I wanted, as well as a good degree in my pocket.
I have no regrets. It was fun, I learned tons and made great friends. But I also figured out that economics wasn’t what I wanted to spend the rest of my life working with.
So I finished my masters degree and moved to Stockholm. To get a job. And I did. A swell job where I was paid to be creative. Designing, layouting, writing - I really liked it.
One day my boss asked me if I wanted to learn how to use a camera. Someone at the office had to learn photography since we needed pictures for marketing. Why not, I thought. So we bought a camera and I started to learn the basics.
I had never tried a ‘real’ camera before, but it was love at first sight. Initially I was just amazed with how sharp and crisp the pictures were. Then I realized how much fun it was to actually take photos. I was sold.
I have always wanted to create stuff, but I was never really good at drawing or painting and writing really didn’t do it for me. But with the camera it all ‘clicked’.
I bought my own digital SLR, read tons of photography books and got a proper photography education. Shot thousands and thousands of photos, and worked on them for hours in Photoshop. The camera was always on my shoulder (and still is). My girlfriend at the time kept nagging me to put the camera away. But that didn’t happen, I had found my thing.
As my passion grew, I realized taking photos of people is what I like the most. But also documenting the small everyday things. And after shooting a wedding (as the friend with an expensive camera) it all fell into place. This was what I wanted to do.
I love being a part of other people’s greatest moments, and see all the smiles and happy faces throughout the day. It’s a privilege indeed.
Right now I live in Vancouver, BC, Canada, working together with Vancouver photographer Allan Cole Roberts at Nordica Photography.
Feel free to send me an e-mail if you’d like to book us for a wedding or any other photography session. I’d love to hear from you!
If you want to know more, just follow me on Twitter or join my Facebook site.

by Jakob
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